Measure C ½% Sales Tax (Fresno County, CA)

Agency: Fresno County Transportation Authority
Project: 2004 Measure C 1/2% Sales Tax Transportation Public Education Program
Contact: Mr. Ron Peterson, Executive Director, 559.453.5023

VRPA Technologies in coordination with the Measure ‘C’ Advocates Office developed a Public Education Program including various public outreach components.  VRPA was responsible for overseeing and contracting with an advertising firm to provide various forms of outreach materials, including: development of a program symbol, creating flags to identify and “tag” Measure ‘C’ Projects, assist in the development of various educational messages, create and print color posters containing pictures and messages regarding various Measure “C” funded projects, develop local project and general Fact Sheets, produce the 2003-2004 FCTA Annual Report, develop Public Service Announcements, and conduct a ½ day Speaker’s Bureau.